Marcos Rogério Data Analytics
Trade Marketing & Merchandising Professional transitioning into Business Intelligence and Data Analytics. Passionate about transforming business experience into strategic insights through Power BI, SQL, Tableau, Python and Excel.
Transforming Business Experience into Data-Driven Decisions
Combining extensive Trade Marketing experience with Business Intelligence, data analysis and strategic decision-making.
I am a Trade Marketing and Merchandising professional with extensive experience leading commercial initiatives, retail execution, field teams and strategic planning.
Throughout my career, I have worked with sales analysis, KPIs, market intelligence, campaign performance and business operations. This experience naturally led me to specialize in Business Intelligence and Data Analytics.
Today, I develop analytical projects using Power BI, SQL, Tableau, Python and Excel, transforming data into actionable insights that support better business decisions.
Business
Strong background in Trade Marketing, Sales, Merchandising and retail execution.
Analytics
Passionate about dashboards, KPIs, data visualization and Business Intelligence.
Goal
Building analytical solutions that connect business strategy with reliable data.
Technologies & Tools
Tools and technologies used to transform raw data into clear, practical and actionable business insights.
Power BI
Interactive dashboards, data modeling, Power Query, DAX, business intelligence and KPI analysis.
SQL
Data extraction, joins, aggregations, filtering, business queries and relational database analysis.
Python
Data analysis, automation, data cleaning and development of analytical workflows.
Tableau
Interactive visualizations, dashboards, filters, calculations and storytelling with data.
Excel
Pivot Tables, formulas, Power Query, data preparation, business reports and analytical dashboards.
Git & GitHub
Version control, repository organization, project documentation, GitHub Pages and portfolio management.
Featured Projects
Selected Business Intelligence and Data Analytics projects developed using Power BI, Tableau, SQL and Excel.
Continuous Learning and Professional Development
Certifications and learning programs that support my professional development in Data Analytics, Business Intelligence, Artificial Intelligence and technology.
Technical Badges
Digital badges representing completed learning paths and technical competencies.
Let’s connect and transform data into better decisions
I am open to professional opportunities, connections and conversations involving Business Intelligence, Data Analytics, Trade Marketing and data-driven projects.